USER RESEARCH / UX STRATEGY

Humanaize
Understanding what reassures users to create trust in Empathetic AI

 

Mission

M

Deliverable

User research
User interviews
UX Strategy

Team

The two founders of the project

Duration

Ongoing since
August 2023

 

I believe that AI can bring emotional support to humans

 
 

My job at Humanaize is centered on two empathetic AI:
Hop.e and Ami.

 
 

Ami, offers tailored content and resources that are customized to each company's distinctive needs.
It is deployed in several companies.

 
 

Hop.e is a third-party empathetic chatbot
that helps users with issues related to diversity, inclusion, and equity.

Chat with Hop.e here

 

My Mission

Research on the factors that would bring trust for the users to ask support from an AI powered chatbot

Defining what we need to
learn from the users,
with the help of the
Lean Survey Canvas

Key results

The research shows that pronunciation
is not covered enough in traditional education. 

 

Time to dig some qualitative data:
We interviewed foreigners living in Germany
to understand their difficulties.

And we visually summed this up with an Empathy map.

Language bareer
is the problem
we want to solve
with Sylby.

We believe that by creating a pronunciation app
with personalized feedback
for language learners,
we will be able to improve their communication skills.

We compiled
the results of this research
into personas.

Emotional journey map

This canvas visually sums up of the journey of moving to a new country and facing the communications.
 

After a brainstorming session,
we prioritized the features for the MVP.

 

Now, let’s have a look at the competition.

Saturated? Sure thing.
But there is a gap in the market.

Contrary to its competitors,
Sylby offers a
fully customized learning experience
thanks to machine learning.

How does that work?
The digital coach
detects which phonemes the user needs to improve.


Every day, the user will receive a customized program.

 

Branding:
Design competitor annalysis.

In contrast to other offerings in the market, Sylby has a distinct aesthetic that prioritizes simplicity and minimalism over a cute, colorful design.

 

Sylby’s Brand Attributes

We believe this approach will better meet the needs of our target audience, and provide a more effective language learning experience.

 

Preliminary moodboard

 

Final moodboard

Illustration library: Open peeps (Pablo Stanley).
Using Open peeps was a cheap way to personalize the app with engaging visuals for the prototype.
The goal was to hire a professional artist to get the illustrations done, thanks to the grant.

 

We conducted user testing on the mid-fidelity prototype.
This allowed us to make iterative improvements to ensure the best user experience.

 

High fidelity prototype

Here is the prototype when the team applied for the EXIST grant.

Thanks to this prototype, the project received the Business Start-up grant EXIST in 2021.
In January 2022, the project became an official Berlin-based Start-up.